The most important component of marketing is producing a persuasive message, and copywriting tools may assist you in planning, creating, and presenting it more effectively.
As a business owner or a freelance copywriter, your words must be persuasive, supported by proof, and free of errors and plagiarism.
A number of copywriting tools may help you achieve all of these objectives and more.
These tools will save you time, improve the quality of your content, and assist you in growing your content marketing.
1. Research Tools for Your Topic/Keyword Research
It’s worthless to write well if no one is going to read it.
So before you begin writing, be certain that you’re dealing with a hot issue.
The research process is also necessary to ensure that your content appears at the top of the Search Engine Results Pages.
Long-tail keywords should be included in your SEO strategy, as should broad, higher-traffic terms.
These are the copywriting tools that can help you uncover viral subjects with a high chance of ranking on page one.
1. Google Trends & Adwords
Google Trends shows how many times a specific topic has been “googled” in the last few months.
While that may not sound too interesting, the insights supplied by this free tool are astonishing.
Google Adwords is the advertising network that businesses utilize to appear on SERPs and create Display Ads.
Even if you don’t have a business, you may do audience research with the platform’s built-in tools.
Adwords provides the total number of searches for a certain term in any area, as opposed to Google Trends, which only indicates relative gains or decreases in search volume.
So if you’re torn between two different themes to write about, Adwords can help you choose the more popular one.
It can also inform you how many other people are writing on the same subject.
It is a multi-purpose SEO and content marketing program that provides search analytics, SERP rankings, and other technical information about your competitors’ websites.
It does, however, possess a number of fascinating qualities that make it an effective copywriting tool.
One of the most useful features is the “Keyword Ideas” function, which provides suggestions for questions depending on your keywords.
Ubersuggest is a fantastic resource for any aspiring blogger.
Although it lacks some of SEMrush’s more exciting features, it is acceptable for keyword research.
SEMrush is a popular keyword research tool.
To get free visitors from search engines, you must undertake research when producing web text.
By delivering meaningful keywords, SEMrush keeps you from being audience-blind.
Aside from keywords, SEMrush has a wealth of other exciting features.
This is why SEMrush has over 7 million clients who are internet marketers and SEO copywriters.
Furthermore, being the best SEO software suite, this adaptable marketing tool has received 14 international awards.
It is a content marketing platform that covers all facets of the industry.
It shows the most shared and liked content on a specific topic and provides a number of keyword research tools.
You may also use the platform to find the most popular channels, pages, and websites in your field.
It helps you plan new posts, articles, and pages by showcasing the most effective content on any topic.
The program ranks all relevant content based on social sharing indications such as likes and shares.
You may also track competing websites, which will show you whose subjects, articles, and event authors are gaining the most traction.
6. Answer The Public
Answer the Public is an excellent tool for identifying long-tail keywords for your content.
Long-tail keywords are search terms that contain more than three words.
Many people use long-tail keywords to look for information on the internet.
Answer the Public, a keyword research tool, will help you find long-tail keywords based on your search settings.
7. Long-Tail Pro
Long-Tail Pro is a newcomer that finds long-tail keywords and tells you how much they are worth.
Isn’t it incredible that creating a blog entry focusing on a keyword may make you $5,650? This is an optional feature in Long-Tail Pro.
All you need is your seed term, two or three words.
Long-Tail Pro generates up to 400 keywords based on what you type into the search area, which might help you outperform your competitors.
SpyFu is a top-tier copywriting tool. For professional search engine marketers, this is a must-have tool. It reveals your successful competitors’ whole search marketing strategy.
By supplying a multitude of Google ad templates covering hundreds of sectors, this business promises to provide value for every dollar spent.
Goodreads is an online book and literary library that is accessible to the public.
The samples it provides (which are typically considerably more extensive than the Google Books preview) and user-generated quotation collections, on the other hand, are what make it so effective as a copywriting research tool.
If you need a fast snippet from a specific author or book, you may search for quotations in a particular publication and organize the results using filters.
10. Google Analytics
Google Analytics is a free analytics tool that shows you information about your audience, how people engage with your website, and which marketing channels bring you the most traffic.
However, although these features make Google Analytics one of the most popular digital marketing tools in the world, the platform also has characteristics that make it excellent for copywriting research.
First and foremost, your writing should reflect the audience to whom you are communicating. Google Analytics provides detailed demographic information on visitors to your site, such as age, gender, and location.
Finding out that your intended audience isn’t who you thought it was may have a significant impact on the register you employ and the tone you create.
Google Analytics insights into your audience’s interests are perhaps much more powerful.
Google offers you precise information on the individuals who view your content using the same audience targeting categories as their advertising platform.
11. Google Search Console
Another free tool that every website owner may use to do audience research is Google Search Console. You may use the Console to monitor your performance on Google’s search network by page or search term. The “Queries” tab is the most crucial tool for copywriters since it shows you the search keywords people use to find your website on Google.
You can tailor your content to their needs by learning the terms people use to find your website.
2. Tools for Writing a Perfect Copy
There are hundreds of internet copywriting guidelines, and they all miss the mark.
Context is essential for great copywriting.
Writing successfully demands understanding your readers, crafting a compelling tale, and delivering it in the limited time allotted to your words.
In other words, it’s challenging.
While there is no magic technique that can replace your time, effort, and brilliance, there are a plethora of copywriting tools that can make your life simpler.
1. Hemingway App
The Hemingway App is an excellent tool for developing self-awareness as a writer.
It’s a simple app in which you enter text to see which parts are highlighted as being too long or complicated.
The application even replaces terms with more relevant alternatives and assigns a readability score to your work.
Because the text analysis is based on simple mathematical principles, it is simple to use the software in order to improve your score without actually enhancing your writing.
There is also a more fundamental question concerning what distinguishes excellent writing from terrible writing.
Along with this, keep in mind that the app lacks a semantic grasp of the text.
It cannot determine how information and ideas are organized.
The UI, on the other hand, serves as an excellent sounding board for finished text, and the simplicity makes this one of the most user-friendly copywriting tools accessible.
It is another text analyzer that gives you visual feedback on your work.
Yoast, in contrast to the Hemingway App, is primarily concerned with making your writing Google-friendly.
This is accomplished by applying a separate set of mathematical algorithms based on keyword density and other factors.
Additionally, the CMS plugin for WordPress has capabilities that examine your posts and pages for crucial SEO components, like H1 and H2 tags, internal and outbound links, meta content, and alt tags.
Unfortunately, it is one of the few copywriting tools that must be paid to use.
It is disliked by some experienced copywriters.
It highlights the grammar mistakes made.
The premium version is not a replacement for a human editor, but it comes close.
If you use Google Docs, the Grammarly Chrome browser plugin is useful.
However, this copywriting tool does not replace a professional editor.
When your material has a lot of terms that make your readers seek a dictionary, Read-Able is a good indicator.
This copywriting tool assists you in ensuring that your audience understands what you write.
Customers will spend more time with you if your material is easy to read.
As more people consume your content, search engines will take notice, and your organic ranking will improve.
To test the readability of your material, utilize the free WebFX readability tool.
By inputting the URL of your material or manually entering the text, you may test its readability.
5. Thesaurus and Power Thesaurus
Both Thesaurus.com and PowerThesaurus.com are great online resources for locating synonyms.
Both programs also provide antonyms and allow you to arrange results by word type.
Thesaurus.com has a writing tool that analyzes your grammar and allows you to exchange terms with synonyms by hovering over them.
Expresso is a great free copywriting tool to have in your editing toolbox.
It assists you in locating terms that make your text less convincing.
You may access this tool by going to expresso-app.org and entering your text.
When you press the analyze button, the magic begins to happen.
To locate the recommended words for editing, click on each metric.
But that’s not the most exciting aspect.
By supplying long-tail keywords in their material, this tool may also let you spy on your competition.
Copy a competitor’s material and scroll down to the stats section.
It offers a lot of tools to help you develop headlines and subject lines, but its most popular copywriting tool is the headline analyzer.
The program employs the same mathematical methods as the Hemingway App, but it additionally consults a database of word categories.
Rhymezone functions similarly to a thesaurus for rhyming words.
It is, however, far more versatile than that basic use.
It can also produce quotations, synonyms, popular phrases, and literary allusions to your original term.
3. Plagiarism Detection Tools for Copywriters
The following things might happen to business owners who use copied content:
Google will lower your organic search ranking, you will lose credibility in the eyes of your consumers, you will lose money, and you may be sued.
Plagiarism, whether deliberate or unintentional, may engender suspicion and cause you to lose business as a freelance copywriter.
It only becomes worse if you own a brand that uses copied material.
This is why you should work with SEO content writers you can rely on.
To prevent these hassles, use Copyscape.
It is not extremely costly.
It also has several interesting features that you should look at.
Quetext is another outstanding plagiarism detection tool for copywriters.
However, when Quetext and CopyScape are compared with spinning material, CopyScape came out on top.
4. Copywriting Tools to Improve Engagement
It is a creative tool with limitless potential. It enables you to create presentations, newsletters, posters, social media graphics, portfolio content, and brochures, among other things.
If you’re terrible at design but want to wow your audience, one of Canva’s hundreds of designs can do the trick.
It is where you need to go to develop your social media text for your LinkedIn page.
The designs will surely receive a lot of thumbs up.
Canva allows you to retain your brand assets such as logos, brand colors, and fonts. Canva creations may be shared with a link.
2. Pixabay, Pexels and Shutterstock
People detest reading long sections of text that are devoid of images.
As a consequence, photo-containing material obtains 94% more views.
Images can also improve your organic ranking if the Alt text is optimized and compressed for faster delivery.
Using an image without permission, like using plagiarized text, might get you in hot water.
Pixabay and Pexels are some websites where you may get free photos.
Do you require high-resolution images?
Check out Shutterstock.
They provide an incredible resource of millions of professional pictures, vectors, and drawings.
3. Loom and Descript
Internet marketers believe video is critical to their marketing strategy.
Creating films as a writer or company owner is a breeze.
Making basic movies does not necessitate the use of pricey video editing software or the services of a filmmaker.
You can record videos with your phone or utilize Loom if you need to record onscreen.
After that, you may use Descript to modify your videos.
Descript has capabilities that make transcription and video editing as simple as adding one and one.
After you’ve downloaded Descript, simply listen to the lesson and you’re done.
You’re well on your way to producing interesting videos for your target audience.
5. Tools for Saving Files and Creating a Portfolio
1. Google Drive
It is a massive online storage facility for all of your important data.
It gives you 15GB of storage space to upload video, audio, photos, text files, and other items to Google Servers.
It’s simple to use on your phone or PC.
Because you will always have documents that need to be stored, this tool is vital for any freelance copywriter.
Furthermore, you may modify your documents online with Google Drive.
You may also save time by collaborating with others by providing a link to a file.
With over 100,000 members, Clippings.me is a free online writing portfolio generator.
This tool is ideal for freelance copywriters who have yet to construct a website.
Clippings.me gives you the ability to make your own domain name, include a biography, personalize your portfolio page, include web articles, PDFs, and videos, include Google Analytics in your portfolio, and create a contact form.
6. Forums for Copywriters and Social Media
1. Warrior Forum
It is an online forum where any person may join in basic questions, threads, and subjects.
It also includes helpful tools and training materials, such as “Ask Me Anything” meetings with marketing gurus.
Some of the most well-known digital marketing experts have provided interviews, including Brian Dean (Backlinko) and Hiten Shah (KISSmetrics, CrazyEgg).
2. Copywriting Forum
It is a site similar to Warrior Forum, but with a little more collaborative tone.
It also includes games, downloadable manuals, and a place where you can discuss excellent historical copywriting.
If you’re having trouble putting one word after another, these forums are wonderful locations to brainstorm material and steal some ideas.
Twitter, for example, is a highly underutilized tool for professional copywriters.
If you’re having trouble producing a headline or ad copy, you’ll be surprised at how open your followers are to providing ideas.
Simply ask them to complete the phrase and observe your hive-mind in action.
7. Client-Finding Tools
You are now a business-to-business marketer, advertising your services to potential clientele.
However, until you have established your own professional specialization, you must be as prominent as possible.
You will require a website, a targeted LinkedIn profile, and a list of postings.
By signing up, you will receive a profile on the site as well as access to a selected list of copywriting jobs.
You will also get access to these expert copywriting materials.
It is the largest freelance copywriting job board in the United Kingdom.
This site uses an AI system to link freelancers with clients.
8. Pitching Tools
Once you’ve identified a potential client, you’ll need to pitch them fresh ideas and content.
These are not traditional copywriting tools, but they can assist you in growing your copywriting business.
1. Inspect Element
This global tool, available in all online browsers, allows you to alter the text on any website.
If you’re experimenting with alternative H1 titles or CTAs, the Inspect Element tool will show you exactly what they’ll look like.
It is a simple program that converts screen recordings into GIFs and short films.
When discussing a project with a possible client, Gyazo allows you to communicate a concept or provide an example more rapidly.
It works best when paired with the Inspect Element tool.
9. Tools for Managing Your Business
Managing invoices, expenditures, and taxes may be time-consuming, so any solution that automates any part of the process is advantageous.
For a relatively little monthly fee, these technologies can provide you with more time and boost your peace of mind.
Clearbooks is a low-cost accounting solution for small businesses.
Freshbooks is acclaimed for its ease of use and feature set.
Sage is a comprehensive accounting software with a range of pricing choices.
IMAGE CREDIT: Storyset