Let people know what you know.
In order for people to learn about your skill, you must give away some of it for free.
Create and share content that helps your target audience solve problems linked to your service offerings.
1. Blog
Add a blog to your website and utilize it to respond to customer questions.
When you share your material on social media, you do not only drive visitors back to your website, but you also make yourself stand out in search results.
The strength of a blog is its expertise in a particular topic, and this applies to any niche or industry.
Whether you’re a virtual assistant or a social media manager, you have something to say.
And if you start sharing it, you’ll give people a reason to hire you.
One of the primary goals of your blog should be to answer the following questions:
- What issues can I assist people with?
- How can I anticipate people’s demands in my industry?
- What problems have I faced in the past that I haven’t been able to solve?
If you can answer these three questions and have a blog, you may be a valuable asset to companies looking for freelancers with your expertise.
Promoting your work and establishing yourself as a known expert in your industry may lead to you meeting a significant number of people.
Blogging will help you network and promote your creativity by proving to others that you know what you’re talking about.
If you know how to use all of this, you’ll enjoy having a blog, and your freelancing career will certainly flourish as a result.
2. Facebook
Join Facebook groups where your prospective customers are likely to be, and give help by answering questions that demonstrate your expertise.
Using Facebook Groups to promote yourself is a whole different strategy, and if done well, you’ll build solid relationships with potential clients and other business owners who will bring you projects on a regular basis.
Networking using Facebook groups doesn’t happen overnight, and building a strong network takes time.
But once you have one, potential clients will seek you out rather than the other way around.
Clients come to you knowing roughly how much you charge, have heard good things about you from someone they trust.
It is the most exciting component of a networking plan.
That means clients that come to you through referrals are also the ones who are most likely to suggest you to others.
Another method of building a network via a Facebook group is to create one.
You can build a community of people in your target market or niche while also being helpful.
3. Instagram
When most freelancers start looking for new clients, LinkedIn or Facebook will almost probably be their first pick for social media marketing.
The majority of people dismiss Instagram as a viable medium.
Instagram is a powerful tool that, when used wisely, can help you find and connect with great clients.
All freelancers have the option to post their work on Instagram.
Writers can share published quotations that are placed on related photographs.
Transcriptionists can offer facts on how their work has impacted their customers.
You might also use Instagram to do your research.
Look for hashtags that your target audience is using.
You might be surprised to learn about a large number of small and medium-sized businesses that you were previously unaware of, many of which may require assistance and lack a staff member who can provide the services you do.
4. Email List
Build an email list by offering a freebie that highlights your expertise while also providing a fast win for your subscribers.
It doesn’t have to be fancy, but it should be educational and relevant to the people who will be reading it.
How do you do this if you don’t have a website?
Create a landing page.
This can be done for free using marketing platforms or lead generation tools like ConvertKit, MailChimp, and Systeme.io.
5. Webinar
The most effective marketing techniques are those that connect with people on a human level.
In comparison to a simple email, when someone sees your face and hears you speak, you have a considerably better chance of persuading them.
With the rise in popularity of webinars, addressing huge audiences has never been simpler.
One of the most significant advantages of webinars is that you will establish yourself as an authority in your industry, resulting in increased customer trust in you and your business.
Webinars are a great method to show off your expertise and persuade others to hire you for future tasks.
At the end of the webinar, you can sell a premium service that is linked to what you discussed. This offer would be a nice addition to what they learned at the webinar.
Create a webinar that addresses an issue that your customer is having.
It should be valuable on its own, but at the end of the day, you can upsell them to your bigger service offering.
6. Twitter
Because you can connect with anybody who has a Twitter profile — you don’t need to request them as a buddy or connection before you can reach out to them — Twitter is an excellent medium for finding other freelancers and possible clients with whom you can network.
Participate in Twitter conversations and leave comments on their Tweets to follow individuals in your field and engage with them.
For instance, congratulate them on their hard work or strike up a chat about something you both care about.
Developing these relationships may be highly beneficial when it comes time to hunt for a job in the future.
Twitter may be used for more than just broadcasting. Use it to demonstrate your expertise and aid your audience in addressing problems.
Use Twitter’s search tools to locate opportunities as they occur.
Remember that competition will be high, so seeking assignments that have just been advertised will enhance your chances of winning that pitch before the client is flooded with messages.
If you’re seeking a job as an SEO writer, for example, put “SEO writer” or “SEO writer job” into the search box.
Similarly, using hashtags like #SEOWriterRequired or #FreelanceWriter on Twitter might lead to job opportunities.
7. YouTube
Create a YouTube channel where you may provide lessons and tips.
Using YouTube as a marketing tool to build trust might be really beneficial.
Using video to build trust online is considerably easier than using traditional blog articles.
Seeing someone on video is a far more efficient way to establish trust and, as a result, a more genuine relationship with your viewers.
Every freelancer recognizes the significance of SEO in getting consistent, ongoing traffic to their website.
However, now that Google owns YouTube, a YouTube video may be the most effective strategy to reach Google’s top page of results.
When these two features are coupled, creating a YouTube video might be a rapid way to build strong relationships with potential clients while also greatly improving your exposure within your target market.
YouTube is completely free to use and may assist you in reaching your target audience in a very direct and low-cost manner.
YouTube provides a fantastic chance to promote your business and services without having to spend a lot of money.
8. Quora
Since Quora is a question-and-answer website, it’s one useful way to build your reputation by responding to questions related to the services you provide.
Answers and questions may be voted up or down by the entire community, allowing them to decide what’s hot and what’s not.
You may also keep track of user profiles and a range of topics. These can be anything — SEO optimization, translation, web design, community management, and so on.
Now, if you want your response to get noticed, then it must be brief and to the point.
Consider what you do when you need information.
A good strategy for Quora is to explain your response in 2-3 words in the first paragraph and then go into detail.
Using lists and attempting to utilize short, concise language is also beneficial.
9. Podcast
In today’s competitive marketplaces, being noticed is becoming increasingly challenging.
This is especially true in areas that are extremely competitive, such as freelancing.
Fortunately, there is a method for you to stand out from the crowd.
Podcasting is the key to unlocking this secret.
It’s still a reasonably simple approach to get your name out there, to stand out amidst a sea of competitors in your specific market.
Host a podcast on topics that will help your audience solve problems linked to your expertise and services.
Why not create your own podcast to be ahead of the pack?
IMAGE CREDIT: Freepik
