Marketing’s key is a persuasive message.
Copywriting tools help plan, create, and share it better.
As a writer, your words must be convincing and error-free.
These tools save time, improve content quality, and boost your marketing.
Research Tools for Your Topic/Keyword Research
Writing is pointless if no one reads it.
First, ensure your topic is hot. Research is key to top Search Engine Results Pages.
Use long-tail and broad keywords in your SEO strategy.
1. Google AdWords/Trends
Google Trends shows search volume trends. It’s free and offers deep insights.
Google Adwords helps businesses appear on SERPs.
It’s great for audience research, showing search volume and competitor activity.
Adwords helps choose popular topics. It also shows how many others write about the same thing.
2. UberSuggest
UberSuggest is a tool for SEO and content marketing. It offers search analytics and competitor data.
Its “Keyword Ideas” feature is very useful.
Ubersuggest is great for bloggers.
It lacks some SEMrush features but is good for keyword research.
3. SEMrush
SEMrush is a top keyword research tool. It helps get search engine visitors.
It provides meaningful keywords and has many features.
SEMrush is used by over 7 million marketers. It’s the best SEO software suite, winning 14 international awards.
4. BuzzSumo
BuzzSumo is a content marketing platform. It shows top shared content and offers keyword tools.
It helps find popular channels and websites.
5. Answer The Public
Answer the Public finds long-tail keywords.
Long-tail keywords have more than three words.
It’s great for finding specific search terms.
6. SpyFu
SpyFu is a top tool for copywriters. It’s a must-have for professional search engine marketers. It shows your competitors’ search marketing strategies.
It offers many Google ad templates for hundreds of industries. This tool promises value for every dollar spent.
7. Goodreads
Goodreads is a public online book and literary library. It offers samples that are longer than Google Books previews.
It also has user-generated quotation collections, making it great for copywriting research.
Need a quick snippet from a specific author or book? You can search for quotes in a publication and filter the results.
8. Google Analytics
Google Analytics is a free tool that shows you info about your audience and website traffic.
It’s a top digital marketing tool, but it’s also great for copywriting research.
Your writing should match your audience.
Google Analytics gives you detailed info on your site visitors, like age, gender, and location.
Knowing your audience can change how you write.
Google Analytics also shows your audience’s interests.
It gives you exact info on who views your content, using the same categories as Google Ads.
9. Google Search Console
Google Search Console is a free tool for website owners to do audience research.
It lets you monitor your performance on Google’s search network by page or search term.
The “Queries” tab is key for copywriters, showing the search keywords people use to find your site on Google.
Tools for Writing a Perfect Copy
There are many online copywriting guidelines, but they all miss the mark.
Great copywriting needs context.
Writing well means understanding your readers, telling a compelling story, and delivering it quickly. It’s challenging.
While there’s no magic formula, many copywriting tools can help.
1. Hemingway App
The Hemingway App helps you become a better writer. It’s simple: you enter text to see what’s too long or complicated.
It suggests better words and gives your work a readability score.
The app’s text analysis is based on simple math, making it easy to improve your score.
But it can’t understand the structure of your text. Still, it’s great for checking your work and is very user-friendly.
2. Yoast
Yoast is a tool that helps make your writing better for Google. It uses special math to check your writing.
This includes looking at how often you use certain words.
Yoast also checks your WordPress posts for important SEO stuff.
This includes things like headings and links. But, you have to pay to use it.
3. Grammarly
Grammarly is a tool that some copywriters don’t like. It points out grammar mistakes. The premium version is very good, but it’s not a full replacement for a human editor.
If you use Google Docs, Grammarly has a Chrome plugin. But, it’s not a full replacement for a professional editor.
4. Readable
Readable helps you make sure your readers understand what you’re saying.
If your writing is easy to read, people will spend more time with you.
As more people read your content, search engines will notice.
This can help your ranking in search results.
To check how readable your writing is, try the free WebFX readability tool.
Just enter your text or the URL of your content.
5. Thesaurus and Power Thesaurus
Thesaurus and Power Thesaurus are great for finding synonyms.
They also offer antonyms and let you sort results.
Thesaurus.com even has a writing tool that checks your grammar and suggests synonyms.
6. Expresso
Expresso is a free tool that helps you find words that make your writing less convincing.
You can use it by going to expresso-app.org and typing in your text.
Expresso also lets you spy on your competitors by using long-tail keywords.
Just copy a competitor’s content and look at the stats section.
7. Coschedule
Coschedule’s Headline Analyser is a tool that helps you write better headlines.
It uses math to check your writing, just like the Hemingway App. But it also looks at word categories.
8. Rhymezone
Rhymezone is like a thesaurus for rhyming words. But it’s more than that.
It can also find quotes, synonyms, and phrases related to your original term.
Plagiarism Detection Tools for Copywriters
1. CopyScape
CopyScape is a tool that helps you avoid plagiarism. Using copied content can hurt your business. It can lower your search ranking and make you lose money.
Plagiarism, whether on purpose or not, can make people doubt you. This is especially true if you’re a freelance writer. It’s even worse if you own a brand that uses copied material.
To avoid these problems, use Copyscape. It’s not too expensive. It also has some cool features you should check out.
2. Quetext
Quetext is another great tool for finding plagiarism. But when compared to CopyScape, CopyScape is better at catching spun content.
Copywriting Tools to Improve Engagement
1. Canva
It’s a tool with endless possibilities.
You can make presentations, newsletters, and more.
It’s perfect for anyone who wants to impress.
If you’re not good at design, Canva has hundreds of designs to help.
It’s the best place to create your LinkedIn page content. Your designs will surely get lots of likes.
Canva lets you keep your brand’s look and feel.
You can share your work with a link.
2. Pixabay, Pexels and Shutterstock
Images are key to keeping readers interested.
Photos get 94% more views than plain text.
Images can also help your site rank better.
Make sure the Alt text is good and the image loads fast.
But using someone else’s image without permission is a big no-no.
It’s like plagiarism.
Pixabay and Pexels offer free photos.
For high-quality images, check out Shutterstock.
3. Loom and Descript
Video is crucial for marketers.
Making videos is easy, whether you’re a writer or business owner.
You don’t need expensive software to make simple videos.
Just use your phone or Loom for recording.
Then Descript makes editing and transcription easy.
Just listen to the lesson and you’re done.
Tools for Saving Files and Creating a Portfolio
1. Google Drive
It’s a huge storage space for all your files.
You get 15GB to store videos, photos, and more.
It’s easy to use on any device. It’s essential for freelance writers.
You can edit documents online with Google Drive.
It also makes collaborating easy by sharing links.
2. Clippings
Clippings.me is a free tool for creating a writing portfolio.
It has over 100,000 members.
It’s great for freelance writers without a website.
You can customize your portfolio and add various content types.
How to Overcome Writer’s Block
Writer’s block is common among writers, but there are ways to break through it.
Professional writers need strategies to overcome the “blank page effect.”
There are effective copywriting techniques to help.
Forums for Copywriters and Social Media
1. Warrior Forum – It’s an online forum for basic questions and discussions. It offers tools and training, like “Ask Me Anything” sessions with marketing experts.
2. Copywriters Forum – It’s like Warrior Forum but more collaborative. It has games, manuals, and discussions on great copywriting. These forums are great for brainstorming and getting ideas.
3. X/Twitter -X is a great tool for copywriters. It’s surprising how open followers are to help with headlines or ad copy. Just ask them to finish a phrase and see the ideas flow.
Client Administration and Technical Issues
Being a good copywriter means more than just writing.
You need to find clients, pitch content, and manage your business.
These tools help you do all this so you can focus on writing.
Client-Finding Tools
You’re now a B2B marketer, looking for clients.
You need a website, a strong LinkedIn profile, and a list of job postings.
This will help you stand out until you have your own niche.
1. ProCopywriters. Signing up gives you a profile and access to copywriting jobs. You also get to these expert materials.
2. Indeed is the biggest freelance copywriting job board in the UK.
3. Worksome uses AI to connect freelancers with clients.
Pitching Tools
Once you find a client, you need to pitch them.
These tools help you grow your business, even if they’re not traditional copywriting tools.
1. Inspect Element – This tool lets you change text on any website. It’s perfect for testing different H1 titles or CTAs.
2. Gyazo – Gyazo turns screen recordings into gifs and short videos. It’s great for showing ideas or examples quickly. It works well with Inspect Element.
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