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Thinking about starting a freelance career but unsure how to land clients? Landing clients for your service-based business isn’t always straightforward.
It takes more than just setting up a website to showcase your skills. Even if your skills are top-notch, the real challenge is convincing clients to choose you.
To help you get started, here are 9 straightforward tips on how to attract clients and grow your freelance career.
1. Pay Close Attention to the Job Description
Job posts often include specific instructions, and following them is your first chance to stand out. Here’s an example:
Imagine a Craigslist job ad listing the qualifications and requirements for an ideal candidate. Toward the end, it clearly states how to apply.
If the job poster asks you to include your favorite author’s name in the subject line, do exactly that.
If the instructions say to fill out a form, take a test, or send a sample of your work, make sure you follow through.
This step might seem simple, but many applicants overlook these details, and it can cost them the job.
Don’t respond with a generic message like, “I’m interested. I’m available for an interview. You can contact me at…” if that’s not what the ad specifically asks for.
Following instructions to the letter shows that you’re attentive, reliable, and serious about the role—qualities every client values.
2. Master the Art of Communication
Good communication can make or break your chances of landing a client. But what does that actually look like?
When a client reaches out to you, respond quickly—ideally within 24 hours or less. Why? Chances are, you’re not the only freelancer they’ve contacted. In some cases, clients hire on a first-come, first-served basis.
Missing their email or delaying your reply could mean losing out to someone faster.
To stay ahead, keep a close eye on your inbox. If you’re not always available to respond immediately, set up an automated email. This lets the client know you’ve received their message and provides an expected response time or an alternate way to reach you.
Timely and clear communication shows clients you’re professional, reliable, and easy to work with—qualities that can give you an edge over the competition.
3. Shift the Focus Away from Money
When you’re just starting out as a freelancer, it’s tempting to prioritize the paycheck. But asking, “What’s the rate?” right off the bat can send the wrong message.
Clients want to feel confident that you’re invested in solving their problems, not just padding your bank account. To make a great first impression, center your response on what you bring to the table and how your skills can benefit them.
Think about it—clients are hiring because they need a solution. Their primary concern isn’t how much they’ll pay you but whether you can deliver results.
When replying to job ads or pitching clients, emphasize the value you provide and the outcomes they can expect by choosing you. Let your work speak for itself, and the money will follow.
4. Embrace “Fake It Till You Make It”
The way you present yourself can be the deciding factor in whether a client hires you. Confidence is key, but let’s face it—there will be moments when you feel unsure about certain aspects of a job, especially if you’re still building your experience.
Here’s the trick: don’t say, “I can’t do that.” Instead, position yourself as a quick learner who thrives on acquiring new skills. Highlight your adaptability and eagerness to tackle challenges.
Clients appreciate a can-do attitude and someone willing to grow alongside their needs. Your willingness to step out of your comfort zone and learn will often outweigh any lack of prior experience. After all, every expert was once a beginner.
5. Build a Portfolio
Your portfolio is the best way to showcase your skills and let potential clients see your work in action. The great thing is you don’t need actual paying clients to create one.
Portfolio pieces don’t have to be finished projects. You can compile work samples that highlight your abilities. For example, if you’re a web designer, you can redesign an existing website and showcase the before-and-after transformation. If you’re a writer, starting a blog or contributing articles to platforms can provide content for your portfolio.
Even as a beginner, you can build a portfolio that demonstrates your capabilities and impresses clients.
6. Gather Testimonials
Testimonials are powerful tools for gaining credibility. While it’s common to ask clients for feedback after completing a job, starting out may mean relying on your past experiences.
Reach out to former employers and colleagues to request a testimonial based on your character and work ethic. If you’re just getting started, offering to work for free in exchange for a testimonial can also help build your reputation.
For instance, as a transcriber, you might offer to transcribe a 30-minute audio for free in exchange for a testimonial. Once you have a few testimonials, securing clients will become easier, as referrals and recommendations often play a major role in attracting new business.
7. Promote Your Business
How can people hire you if they don’t even know you exist? Sitting back and waiting for clients to find you won’t get you far. You need to actively promote your services and put yourself out there.
Start by sharing information about your business on social media platforms. Whether it’s Twitter, Facebook, Instagram, or Webtalk, choose the ones you feel most comfortable with. But don’t just post once and forget about it—consistency is key.
Make it a habit to share your work and expertise regularly. This way, you’ll build a strong social media presence, helping potential clients get to know you and trust your skills.
Additionally, consider using platforms like Pinterest and Craigslist to market your services and expand your reach. The more active and visible you are, the more likely clients will find you.
8. Follow Up
Don’t make the mistake of letting potential clients slip through the cracks by not following up. Sometimes, prospects can forget about you if you don’t stay in touch. If you haven’t heard back from a client after sending your proposal, don’t be afraid to send a polite follow-up email or two.
Remember, clients are busy and may simply not have had the time to respond yet. A well-timed follow-up shows your persistence and dedication, making it easier for them to remember you when they’re ready to move forward.
9. Don’t Follow Up Too Much
While following up is important, it’s crucial not to overdo it. Sending too many emails can come across as impatient, desperate, or pushy. You want to strike a balance.
It’s okay to send a follow-up email 2 or 3 days after submitting your proposal to check if the client received it or has any questions. If you don’t hear back after that, wait another 2-3 days before following up again. If there’s still no response, it’s time to move on and focus your energy elsewhere.
Wrap-Up
Getting clients as a freelancer may seem challenging at first, but with the right approach, it’s entirely possible to build a steady stream of business.
By following these tips—such as paying attention to job descriptions, communicating promptly, focusing on the value you provide, faking confidence when needed, and continuously marketing yourself—you’ll position yourself as a reliable professional.
Additionally, by building a portfolio, gathering testimonials, and staying active on social media, you’ll increase your chances of attracting clients. Remember, persistence is key.
Follow up when necessary, but don’t overwhelm potential clients with constant emails. Keep applying these strategies, stay patient, and watch your client base grow over time.
